Senior Specialist – Brand Retail Experience

About the role

This role brings the Apple experience to life across the Adriatic region, ensuring Apple is presented at its best across mono-brand, retail and telecom channels, offline and online. You will turn Apple standards into exceptional customer experiences by coordinating retail visibility initiatives, supporting visibility solutions and driving consistent execution across several markets.

Key responsibilities

• Coordinate the implementation of Apple retail visibility and customer experience standards across all RTM channels and partner formats.
• Support store-specific visibility proposals, visualizations, implementation briefs and execution guidelines for offline and online partner touchpoints.
• Ensure consistent execution of Apple visibility standards across physical stores, partner webshops and digital retail touchpoints.
• Coordinate merchandising and retail visibility activities across the region, including field teams, store coverage plans, visit schedules and routing plans.
• Support the onboarding, training and day-to-day coordination of merchandisers and field teams.
• Monitor execution quality, identify gaps and coordinate corrective actions to ensure compliance with Apple standards.
• Maintain POS databases, execution trackers and reporting tools, and track KPIs and field performance with insights and recommendations.
• Conduct regular store visits to validate execution quality and improve customer experience and brand visibility.
• Support advocacy, retail engagement and visibility initiatives across multiple markets.

Required profile

• Bachelor's degree in Business Administration, Marketing, Retail Management or a related field; MBA is a plus.
• 3-5 years of relevant experience, ideally in retail, FMCG, consumer electronics, channel management or field operations.
• Experience implementing brand standards and retail visibility initiatives across multiple locations, channels or markets.
• Experience coordinating merchandising teams, field activities or multi-location retail execution.
• Fluent in English and Serbian/Croatian; Slovenian is an advantage.
• Willingness to travel regularly across the region.

Required skills

• Strong understanding of retail environments, retail visibility and customer experience.
• Planning and organization, with experience coordinating store coverage plans, visit schedules and routing plans.
• Analytical skills with KPIs, reporting and performance tracking.
• Communication, stakeholder management and project coordination.