Creative Strategist for LGBTQ+ Ads

About the role

MeetMinded is a fast-growing startup that turns strangers into friends through local meetups in major cities across the US, UK, Canada and beyond. It is looking for a Creative Strategist for LGBTQ+ ads who can turn customer insights, cultural trends and performance data into compelling Meta ad concepts that resonate with LGBTQ+ audiences. The role owns the creative strategy behind LGBTQ+-focused Meta campaigns, from researching audience behaviour and finding winning angles to writing briefs, analysising performance and testing new ideas with the growth team.

Key responsibilities

• Develop creative strategies for Meta (Facebook and Instagram) advertising campaigns targeting LGBTQ+ audiences
• Research LGBTQ+ audience insights, cultural trends, competitors and winning ads to find creative opportunities
• Create fresh hooks, angles, messaging and concepts that resonate with different LGBTQ+ audiences
• Write clear, actionable creative briefs for video editors, creative producers and UGC creators
• Ensure creative concepts reflect LGBTQ+ experiences authentically and inclusively
• Analyse ad performance and turn insights into creative improvements
• Work with the growth marketing team to test, iterate and scale winning concepts

Required profile

• At least 6 months of experience as a Creative Strategist or in a similar performance marketing role
• Proven experience developing creative briefs for Meta ads
• A strong understanding of direct response marketing and performance-driven creative
• Genuine understanding of LGBTQ+ audiences, culture and the importance of authentic representation
• Excellent written English and the ability to communicate ideas clearly
• An analytical mindset combined with strong creative thinking, able to work independently and take ownership

Nice to have

• Experience with consumer apps, lifestyle brands or community-focused products
• Campaign experience for LGBTQ+ audiences or LGBTQ+-focused brands
• Experience collaborating with video editors, UGC creators and other creative partners
• Familiarity with AI tools for creative research, ideation and workflow

What we offer

• Real ownership and autonomy over your creative strategy
• The chance to help shape a fast-growing global brand and directly impact campaign performance
• An international, fast-moving team that values initiative, creativity and high standards