Meta Media Buyer

About the role

MeetMinded is a fast-growing Slovenian startup that helps turn strangers into friends through local meetups in cities across the US, UK, Canada and beyond. It is looking for a Meta media buyer to plan, launch and scale Meta campaigns, manage a large monthly ad budget and work closely with creatives. The team is AI-first, works on site in Ljubljana city centre, is international and uses English as its first office language.

Key responsibilities

• Plan, launch and scale Meta campaigns across TOF and BOF
• Manage $100k+ in monthly ad spend and steer it toward real results
• Work with creatives on hooks, UGC and angles that convert
• Set up and maintain retargeting, whitelisting and CAPI tracking
• Analyse metrics and quickly decide what to cut and scale
• Build AI tools and automations into your workflow
• Test relentlessly and learn from every result

Required profile

• Experience managing $100k+ in monthly ad spend
• Familiarity with scaling BOF and TOF campaigns
• Understanding of the creative side of advertising (hooks, UGC, angles)
• Excellent analytical skills and ability to make quick decisions from a variety of metrics
• Experience implementing AI tools and automations to optimise workflow
• Nice to have: experience running accounts with 50+ products across multiple geos (ideally including the US) and across multiple verticals (ecom, info, apps)

What we offer

• A chance to shape products used across the world in a fast-growing company
• Real ownership and the opportunity to grow into a higher role
• A small, sharp team that moves fast
• Direct impact on real numbers and real users
• Room to experiment and test new ideas