Senior Copywriter

About the role

We are looking for a reliable, creative and commercially minded Senior Copywriter with 5+ years of professional experience. You will be comfortable writing sharp Meta or Instagram ads as well as long‑form advertorials, conversion‑focused landing pages, and evidence‑based health content.

Key responsibilities

• Create, develop and optimise content across digital channels, including ad copy for Meta, Instagram, native platforms and other paid media.
• Produce short‑ and long‑form editorial pieces that drive conversions and SEO‑optimised articles.
• Leverage AI tools for content creation, workflow automation and process improvement.
• Develop content strategy, run tests and optimise performance based on data.
• Maintain brand consistency and editorial standards across all outputs.
• Collaborate with paid‑media, brand and design teams and other stakeholders.
• Explore new AI solutions to automate repetitive tasks and enhance efficiency.

Required profile

• 5+ years of professional copywriting experience in a fast‑paced digital, e‑commerce, performance‑marketing or agency environment, with a strong portfolio.
• Experience in health, nutrition, supplements or wellbeing is a strong advantage.
• Exceptional writing and editing skills, able to switch between short‑form ad copy and long‑form content.
• Strong understanding of conversion‑focused copywriting and the ability to adapt tone of voice to different brands and audiences.
• Knowledge of paid social advertising, SEO and content optimisation.
• Familiarity with analytics, A/B testing and data‑driven content hypothesis validation.
• Professional proficiency in English and confidence using AI tools for copywriting and workflow automation.

Required skills

• AI tools for copywriting and workflow automation
• SEO optimisation
• Paid social advertising platforms
• Analytics and performance tracking
• A/B testing methodology

What we offer

• Full‑time fixed‑term contract (1 year) with a 4‑month probation period and the possibility to extend.
• Opportunities for career growth and development in an international, growth‑oriented environment.
• Hybrid working arrangement with flexibility.
• Excellent work‑life balance and a positive, friendly workplace culture with regular team events and wellbeing‑focused perks.
• Competitive salary range of 2600 € – 2800 € gross per month.