Google Ads Specialist (Remote)

About the role

Sweat Pants Agency works with around 50 DTC and eCommerce brands, spending millions each month on Meta and Google, and is looking for a remote Google Ads specialist. You will own a set of client accounts end to end, from the feed and tracking to the landing pages and conversion setup, and act as the account manager and direct point of contact for the client. The role is open worldwide, with the only hard requirement being availability for client calls during US Eastern business hours.

Key responsibilities

• Audit every account before making changes: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy, impression share, feed health, landing pages, audiences and conversion tracking.
• Manage brand and non-brand traffic separately, optimising to NC-CPA and NC-ROAS, and run holdouts to check whether campaigns are incremental.
• Own the feed (Merchant Center hygiene, disapprovals, promotions) and the tracking (GA4, GTM, Shopify goal imports, enhanced conversions, offline conversion imports).
• Build what the account needs: landing pages, scripts and reporting, using AI tools such as Claude.
• Defend your approach to attribution and keep automation under control by auditing auto-applied recommendations and assets.

Required profile

• Hands-on experience running Google Ads at meaningful spend on DTC and eCommerce, with results you can explain (CPA, ROAS, revenue); Shopping and PMax specifically.
• Fluent English at native or near-native level, since you will talk to clients constantly.
• Comfortable working US Eastern business hours for client calls; the rest of the day is yours.
• AI-native: you should already use Claude or similar as a working tool and be able to build and ship a landing page with it.
• Skeptical of your own numbers and willing to run holdouts rather than protect the dashboard.

Required skills

• Google Ads: Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center
• GA4, GTM, Shopify
• Bing is a nice to have