Sales Director – Small Domestic Appliances

About the role

Hisense Europe is seeking a Sales Director to lead the Small Domestic Appliances (SDA) segment across its European market cluster. The role involves defining sales strategy, pricing, and brand promotion while ensuring strong market presence and growth.

Key responsibilities

• Define and execute sales strategy, pricing, and brand promotion for the SDA portfolio.
• Implement sales plans, monitor KPIs, and achieve revenue, margin, and market‑share targets.
• Develop distribution, assortment, and pricing approaches across all sales channels.
• Lead go‑to‑market plans, trade marketing, promotions, and product launches.
• Oversee business planning, three‑month forecasting, budgeting, and inventory health.
• Collaborate with product managers on portfolio, pricing, and lifecycle decisions.
• Build customer business plans, strategic partnerships, and drive category growth.
• Monitor channel performance, adjust actions, and ensure supply availability.

Required profile

• Bachelor’s degree in Economics, Business or a related field.
• Minimum 5 + years of successful executive experience in sales, preferably within consumer electronics or home‑appliance markets.
• Proven track record in developing and executing sales strategies, managing budgets, and leading cross‑functional teams.

Required skills