Demand Generator – Technical Sales Support for Abrasives

About the role

The Demand Generator will act as the primary technical liaison between our abrasives division, regional channel teams, distributors and selected end‑users across Southeast Europe. Based in Croatia, Slovenia or Romania, you will travel regularly to strengthen distributor capabilities through product and application training, opportunity development and market feedback.

Key responsibilities

• Deliver technical product and application training to distributor sales teams covering the full abrasives portfolio.
• Enhance distributor product knowledge and application expertise to enable independent end‑user support.
• Identify and develop new business opportunities in partnership with distributors and regional channel teams.
• Accompany distributors on end‑user visits, product demonstrations, application trials and technical evaluations.
• Maintain accurate records of distributor activity, training, projects and opportunities in the company CRM system.
• Provide regional market feedback and technical insights to support channel planning and business development.

Required profile

• Experience with abrasives, metalworking products, industrial tools or consumables serving a similar customer base.
• Strong technical aptitude and ability to explain product applications clearly.
• Proven experience working with distributors, dealers or channel partners in an industrial sales environment.
• Fluent English, excellent presentation and relationship‑management skills.
• Valid driver’s licence and willingness to travel regularly across the assigned territory.

Required skills

• Abrasives
• Metalworking products
• Industrial tools
• Consumables
• CRM systems