Google Ads Media Buyer (Remote)

About the role

Sweat Pants Agency works with around 50 DTC and eCommerce brands, spending millions each month on Meta and Google, and is looking for a Google Ads media buyer to own a set of accounts end to end. You will be the account manager, talking to clients directly, writing updates, running calls and defending the results. The role is remote and open worldwide, with the only hard requirement being availability for client calls during US Eastern business hours.

Key responsibilities

• Audit every account before touching it: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy, impression share, feed health, landing pages, audiences and conversion tracking, then walk the client through findings.
• Manage brand and non-brand separately, optimising to NC-CPA and NC-ROAS, and run holdouts to check whether campaigns are incremental.
• Own the feed (Merchant Center hygiene, disapprovals, promotions) and the tracking (GA4, GTM, Shopify goal imports, enhanced conversions, offline conversion imports).
• Keep automation under control by auditing auto-applied recommendations, assets and sitelinks.
• Diagnose bottlenecks such as creative, offer, AOV, landing page, checkout or tracking, and build landing pages, scripts and reports yourself.
• Present results, plans and reasoning to clients and defend your approach.

Required profile

• Hands-on Google Ads experience at meaningful spend on DTC and eCommerce, with results you can explain (CPA, ROAS, revenue); Shopping and PMax specifically.
• Fluent English at native or near-native level, since you will be in front of clients constantly.
• Comfortable working US Eastern business hours for calls; location is flexible.
• Bonus: having built or run your own Shopify store, or having run Meta at spend.

Required skills

• Google Ads: Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM
• AI-native: using tools such as Claude to build and ship landing pages
• Bing is a nice to have