Google Ads Strategist (Remote)

About the role

Sweat Pants Agency works with around 50 DTC and eCommerce brands, spending millions each month on Meta and Google, and is looking for a Google Ads strategist to own a set of accounts end to end. You will be the account manager, talking to clients directly, writing updates, running calls and defending the results. The role is remote and open worldwide; the only hard requirement is being able to take client calls during US Eastern business hours.

Key responsibilities

• Audit every account before touching it: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy, impression share, feed health, landing pages, audiences and conversion tracking, then walk the client through findings.
• Own the whole funnel: feed and Merchant Center, search, Shopping and PMax, Demand Gen and YouTube, landing pages and conversion tracking.
• Treat brand and non-brand traffic as separate businesses, report them separately, and optimize to NC-CPA and NC-ROAS rather than blended metrics.
• Keep automation under control by auditing auto-applied recommendations, assets and sitelinks regularly.
• Own the feed (product titles, disapprovals, promotions) and the tracking setup (GA4, GTM, Shopify goal imports, enhanced conversions, offline conversion imports).
• Diagnose bottlenecks such as creative, offer, AOV, landing page, checkout or tracking, and build the fixes needed, including landing pages and scripts.

Required profile

• Hands-on Google Ads experience at meaningful spend on DTC and eCommerce, with results you can explain (CPA, ROAS, revenue); Shopping and PMax specifically.
• Fluent English at native or near-native level, since you will be in front of clients constantly.
• Comfortable working US Eastern business hours for client calls; the rest of your day is yours.
• AI-native and able to build and ship a landing page with tools such as Claude.
• Bonus: having built or run your own Shopify store, or having run Meta at spend.

Required skills

• Google Ads: Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center
• GA4, GTM
• Bing is a nice to have