Google Ads Manager (Remote)

About the role

Sweat Pants Agency works with around 50 DTC and eCommerce brands, spending millions each month on Meta and Google, and is hiring a remote Google Ads manager worldwide. You will own a set of DTC accounts end to end, from account setup to client communication, with budgets from $5k to well over six figures per month. The only hard requirement is being able to take client calls during US Eastern business hours; the rest of your day is yours.

Key responsibilities

• Act as account manager: talk to the client directly, write updates, run calls and defend the decisions made.
• Own the whole funnel: search, Shopping, PMax, Demand Gen, YouTube, landing pages, conversion tracking and feed hygiene.
• Audit every account before changes, then walk the client through findings with a video.
• Treat brand and non-brand traffic separately, optimise to NC-CPA and NC-ROAS, and run holdouts to prove incremental impact.
• Control automation recommendations and assets, and keep the feed healthy so Shopping and PMax deliver well.
• Own tracking: GA4, GTM, Shopify goal imports, enhanced conversions and offline conversion imports, and find discrepancies.
• Build landing pages, scripts and reports, and fix bottlenecks such as creative, offer, AOV, checkout or tracking.

Required profile

• Hands-on Google Ads experience on real DTC/eCommerce spend, with CPA, ROAS and revenue results you can explain.
• Fluent English at native or near-native level, able to explain your thinking to clients and push back on mediocre plans.
• Skeptical of your own numbers and willing to run holdouts rather than protect a dashboard.
• AI native: uses tools like Claude as a working tool and can build and ship a landing page with it.
• Willing to work US Eastern business hours for client calls.

Required skills

• Google Ads: Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center
• GA4, GTM, Shopify
• Bing is a plus