Regional Sales Manager – Central & Eastern Europe

About the role

Our client, an international provider of sanitary and plumbing solutions, is seeking an experienced sales leader to drive commercial development across several Central and Eastern European markets. The newly created regional role reports to the Regional Sales Director and oversees Country Managers in Slovenia, Croatia, Hungary, Romania and Bosnia & Herzegovina, with additional responsibility for selected customers in Serbia and Kosovo.

Key responsibilities

• Deliver sales budgets, sustainable growth and profitability across the region.
• Lead, support and develop Country Managers and their local sales teams.
• Set, monitor and act on KPIs, sales plans, forecasts and budgets.
• Develop relationships with key wholesalers, distributors, retailers and strategic partners.
• Support local teams in major negotiations and key‑account development.
• Identify new customers, channels and market opportunities.
• Monitor competitors, market trends and changing customer behaviour.
• Ensure high‑quality sales forecasting, reporting and CRM data.
• Co‑operate with Marketing, Product Management, Supply Chain, Finance and other functions.
• Travel regularly throughout the region to maintain close contact with sales organisations and key customers.

Required profile

• Proven B2B sales experience in sanitary ware, bathroom products, plumbing or related segments.
• Established experience leading sales teams, preferably managing Country Managers or geographically dispersed teams.
• Strong knowledge of sales through wholesalers, distributors, retailers and professional installer channels.
• Track record of delivering sales targets and business growth.
• Experience with sales planning, budgeting, forecasting and KPI management.
• Strong leadership, communication and negotiation skills.
• Ability to develop people and create clear accountability for results.
• Good command of English and willingness to travel regularly across CEE.
• Valid driving licence.

What we offer

• Regional leadership role with direct influence over several markets.
• Responsibility for an important and growing part of the CEE business.
• Opportunity to shape regional sales strategy and execution.
• Leadership of experienced Country Managers and sales teams.
• Participation in a significant brand and product‑portfolio transformation.
• High degree of autonomy and responsibility.
• Flexible working arrangements.
• Company car for private use, phone and laptop.
• Performance‑related variable compensation linked to targets.
• Supplementary pension benefits after one year and appropriate insurance coverage.