Marketing Program Planning Lead

About the role

We are looking for two Marketing Program Planning Leads to shape Seco’s global marketing success. In this role you will translate strategic vision and customer insights into large‑scale, multi‑year marketing programs that deliver measurable impact.

Key responsibilities

• Develop multi‑year marketing programs aligned with strategic priorities and audience insights.
• Create detailed briefs that define audience segments, milestones, objectives and success metrics for programs spanning up to 12 months.
• Continuously monitor program progress, incorporate emerging trends and insights, and adjust roadmaps in collaboration with the MS&CI team.
• Embed audience insights and communication needs into long‑term program roadmaps.
• Maintain strong stakeholder relationships to gather and share insights across insights, brand and product teams.
• Report on program performance, share learnings and recommend improvements.

Required profile

• Proven experience leading large‑scale, multi‑year marketing programs linked to long‑term strategic goals.
• Ability to translate strategy into structured, measurable initiatives with clear objectives and metrics.
• Strong strategic thinking and communication skills to manage complex, multi‑workstream projects and ensure stakeholder alignment.
• Curiosity, adaptability and a collaborative mindset, with a focus on continuous learning.

Required skills