Sales Manager – Slovenia FMCG Market

About the role

HELL ENERGY is seeking a Sales Manager to lead its FMCG business in Slovenia. The role combines strategic planning, key‑account management and hands‑on market execution to drive growth and profitability.

Key responsibilities

• Develop and execute sales plans to meet volume, revenue and profitability targets.
• Manage and grow relationships with key retail customers and the Slovenian distributor.
• Lead commercial negotiations, pricing and annual agreements.
• Drive distribution, assortment and in‑store execution across channels.
• Monitor sales performance, KPIs and implement corrective actions.
• Prepare forecasts, demand planning and coordinate trade‑marketing activities.
• Conduct market visits to ensure planogram, pricing and promotion compliance.
• Provide regular reporting and contribute to long‑term business strategy.

Required profile

• University degree in Business, Economics, Sales, Marketing or related field.
• Minimum 5 years of FMCG sales experience, including key‑account management.
• Proven track record of achieving sales targets and developing new business.
• Experience working with distributors and external sales partners.
• Strong network and relationships with Slovenian retail decision‑makers.
• Excellent negotiation, communication and relationship‑building abilities.
• Analytical and solution‑oriented mindset with ability to move between strategy and execution.
• Fluency in Slovenian and English and a valid Category B driving licence.

Required skills

• Advanced Excel
• PowerPoint

What we offer

• Key role in expanding HELL ENERGY’s presence in Slovenia.
• Dynamic, international FMCG brand with growth opportunities.
• High level of ownership and direct influence on business development.
• Competitive performance‑based compensation package.
• Company car, mobile phone and necessary work equipment.
• Permanent contract with a 6‑month probation period.
• Opportunities for professional development and career progression.
• Close collaboration with the Country Manager, distributor and global teams.