Direct Response Copywriter for Global Education Brands

About the role

We are seeking an experienced Direct Response Copywriter to craft persuasive messaging for our global education brands. You will translate deep customer insights into copy that connects, converts, and drives revenue across ADHD parenting and adult markets.

Key responsibilities

• Mine customer research to uncover compelling problems, desires, hooks, and angles.
• Write copy for the entire funnel, including ads, emails, landing pages, webinars, upsells, and order bumps.
• Help shape positioning, offers, and launch concepts beyond filling brief templates.
• Develop and test new headlines, hooks, leads, offers, and calls‑to‑action.
• Collaborate with the content team to launch new campaigns and iterate based on performance data.
• Leverage AI tools to accelerate research, ideation, drafting, and testing.

Required profile

• Native‑level written English.
• Proven direct‑response or DTC copywriting experience with a results‑driven portfolio.
• Strong customer‑research and consumer‑psychology skills.
• Ability to write for different stages of awareness and the customer journey.
• Strategic thinking about positioning, angles, and offers.
• Self‑starter attitude, taking ownership from research through final results.

What we offer

• Competitive salary with performance‑based bonuses.
• Ongoing professional development and growth opportunities as the brands expand.
• Chance to reach over 1 million people and make a meaningful impact at scale.