Retail, Consumer & Digital Transformation Senior Associate

About the role

PwC is expanding its Retail, Consumer & Digital Consulting practice in Southeast Europe. As a Senior Associate you will help leading retailers and consumer‑goods companies navigate commercial, operational and digital transformation challenges.

Key responsibilities

• Lead workstreams on commercial strategy, digital/AI, customer experience, e‑commerce, omnichannel, supply‑chain and operating‑model transformation.
• Conduct market, customer, performance and digital‑maturity analyses and turn insights into actionable recommendations.
• Develop business cases, financial models, roadmaps, KPI frameworks and executive‑level presentations.
• Facilitate workshops with business and technology stakeholders and identify high‑value digital, data and AI opportunities.
• Contribute to proposals, client presentations, market research and practice‑development materials while collaborating with PwC specialists across strategy, technology, data, AI, cybersecurity and workforce transformation.

Required profile

• 3–6 years of experience in consulting, strategy, commercial excellence, transformation, e‑commerce, retail operations or FMCG analytics.
• Strong analytical, structured problem‑solving and commercial‑financial understanding (revenue, margin, pricing, promotions, investment).
• Proven ability to manage a workstream independently and deliver practical recommendations.
• Interest in digital transformation, data and AI; fluency in English (additional SEE language a plus).
• Willingness to travel across Southeast Europe as needed.

Required skills

What we offer

• Opportunity to work on high‑impact projects for leading retailers and consumer brands.
• Collaboration with multidisciplinary PwC experts.
• Professional development within a global consulting firm.